Organic beauty products at Whole Food. Does anyone like them?

I love going through the beauty isle at Whole Food market as they have tons of beauty products that I am interested to try. However, most of them are somewhat pricey and I don't know if they are really worth the price! There are Dr. Hauschka and this one brand which I totally forgot the name, both are equally expensive; Mineral Fusion Cosmetics; Kiss My Face, Derma-e; Avalon and Earth Science that are somewhat affordable. Whole Food also carries Burt's Bees, which can be found at any drugstores or Target.With all these brands laying around, I am actually wondering if those organic cosmetics /beauty products are better than any regular product out there. I spent an hour today comparing the ingredients on each label, from each product and I found them to be the same! A $50 anti wrinkle cream from one brand here is not any better than Olay from Target or Kinerase from a department store. Well, at least that's what I think since they all contain hyaluronic acid and peptides as their main ingredients. What do you guys think? Are they all the same? With a hot weather and sunny all year round in LA, sun spot and wrinkles can be formed easily. I think I would like to take care of this problem now because I can see a tiny soft line is starting to form! Ughh! LOL. And that shows a sunscreen alone is not enough! It's time to use some good products on my face! :) If you have any cult product that you like, please comment in the box below this post. I would like to check them out!

And oh by the way, I fall in love with these home made soaps at Whole Food. Check out the pictures below. They remind me of LUSH. :) Soooo cute!! And they smell heavenly! I actually bought 2 pieces to try ;). If I like them, I will go back to get some more.